Walking together for 30 years

Partners for 30 years.
Forever fans.

Liverpool FC

Since 1992, Carlsberg has been a proud partner of Liverpool FC, making it the longest standing partnership in the Premier League.

To celebrate the special season, we are walking down memory lane with some of the iconic kits from the Danish brewer’s era on the front of the Liverpool FC shirt. Some iconic moments in Liverpool FC and Carlsberg's history also feature some of the most celebrated players: Ian Rush, John Barnes, Sami Hyypïa, Robbie Fowler, Jamie Carragher and Luis Garcia. Dedicated Liverpool FC fans might remember songs being sung not only at Anfield, but across the world to some of the iconic moments in time below.

Ian Rush, 1995

Top scorer of all time? Probably. Having scored a total of 346 goals in all games at the Liverpool FC, Ian Rush is still the club's all-time leading goalscorer.

John Barnes, 1996

On 3 April 1996, Liverpool FC faced Newcastle United in a Premier League game at Anfield. Liverpool FC won the game, scoring four goals to Newcastle's three. In stoppage time, Stan Collymore scored his second goal of the game with Ian Rush and John Barnes in the buildup.

Sami Hyypïa, 1999

Sami Hyypïa made his debut with Liverpool FC 7 August 1999. With Hyypïa's reassuring presence at the back, the Reds won 2-1 against Sheffield Wednesday FC at Hillsbrough.

Robbie Fowler, 2000

Robbie Fowler earned the nickname of 'God', when he scored the fastest hat-trick in a Premier League game against Arsenal in the 1994/95 season. He scored three times within four minutes and 33 seconds. However, the 2000/2001 season proved to be Fowler’s most successful, where his big-game contributions were significant, such as his goals in the semi-final of both the League Cup and FA Cup.

Jamie Carragher, 2001

Jamie Carragher won his first UEFA Cup trophy 16 May 2001 when Liverpool FC beat Alaves 5-4 after extra time in Dortmund. The UEFA Cup was the third trophy won by Liverpool in their treble-winning 2000-01 season!

Klopp introduction

Luis Garcia, 2005

Luis Garcia scored his famous 'ghost goal' when Liverpool FC played against Chelsea 3 May 2005. The goal saw Liverpool FC through to the 2005 Champions League final!