The longest standing partnership in the Premier League dates back to 1992, when Carlsberg became official sponsor of Liverpool FC. Since then, we have walked side by side, through the ups and the downs of over a quarter of a century.
Three decades of partnership
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Iconic moments during out partnership
Manchester, 1992Top scorer of all time? Probably. Legendary forward Ian Rush scores against Manchester United at Old Trafford to become the club’s greatest ever goal scorer. |
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Liverpool, 1998.Steven Gerrard makes his debut against Blackburn Rovers at Anfield. The rest is history. |
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Istanbul, 2005.THAT night in Istanbul. Liverpool FC lift the European Cup for the fifth time in the club’s history after coming back from 3-0 down at half time vs AC Milan. |
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London, 2006.The Steven Gerrard show… again. Liverpool FC win a seventh FA Cup on penalties vs West Ham after a last minute Steven Gerrard equaliser. |
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Liverpool, 2015.Jürgen Klopp is appointed the club's new manager – describing himself as ‘the normal one’. |
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Denmark, 2017.Red hops for the Kop. We celebrate our 25-year anniversary by brewing a limited-edition beer with ‘red hops’ by immersing them in footage of 25 years of Liverpool FC matches and the sound of roaring fans. |
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Madrid, 2019.SIX TIMES! Liverpool FC celebrate winning a sixth European Cup after beating Tottenham Hotspur. |
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